Computer giant Apple has made several moves in the last a few months (including development in the iphone apps market space) which includes a well-kept secret attention in mobile advertising. Apple filed a patent application several months ago that came to the attention of the public. The contents of that patent application point to a probable modification in the manner that Apple could cash in on its products-both hardware and software, the software of course is straightly associated with iphone applications that have become so popular in recent years. The facts of the patent express what Apple named as 'enforcement routine' software which means that the company will integrate publicity into its hardware and software that consumers simply can not bypass.
The patent also states the fact that consumers would require to prove that they have either seen or listened to an advertisement before being able to access the functionality features of the hardware. For instance, a consumer couldn't use their iPod until they've watched the commercial and then punched in a code to prove that the ads are watched in their whole.
The array of hardware that Apple that is developing this application for ranges from the iPhone to the set top box TV, Apple Television, to a notebook, the iPod touch and many more. The catch is that consumers will need to endure a very savvy publicity scheme that ensure they are paying attention. If not, the system can just block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the fantasy of an Apple engineer.
The implications of this form of bold marketing move could very well rock the industry as we see the strategy of opening the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in return makes apple's mobile marketing products that much more desirable.
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